6. Ensure Media Acknowledgement of Environmental Context

The media is one of the three, great ‘poles’ of power in the world (alongside political and corporate power) and how they frame and present ‘the environment’ has a profound effect on how we respond to Nature.

6.1 Introduction

The media is one of the three, great ‘poles’ of power in the world (alongside political and corporate power) and how they frame and present ‘the environment’ has a profound effect on how we respond to Nature. Those who doubt the power of the me...

6.2 Media Structures and Filters

Well-known linguist and public intellectual, Naom Chomsky, has suggested that the mass media needs to be understood through its operations, or ‘filters’, of which he thinks there are five. A short video (< 5 mins) introducing the filters can be...

6.3 Five Environment Stories: Nature as Dangerous/The Enemy

The understandable and primal fear of being out of our element, vulnerable, and exposed to danger, is fertile ground for the media. It seems that it doesn’t take much to turn caution into downright terror, and the famous film, ‘Jaws’, was a classi...

6.4 Nature as Classist/Racist

The old saying of: ‘To a hammer, everything looks like a nail’, informs much of this response to the natural world. If your framework of the world is race and class, and your modus operandi is uncovering racism and classism and repression, then al...

6.5 Nature as Cute and the Optimism Imperative

Thankfully, this page offers some relief from the truly depressing depictions of Nature and those who care for her in 6.3 and 6.4. This said, the ‘Nature is cute’ formula isn’t without its problems, particularly as to depth and context, but at lea...

6.6 Nature as a Stage

While listening to evening radio on the public broadcaster a few years ago, the presenter, who was new to radio, said how much he’d learnt from experienced radio people, such as the oft-lauded morning presenter, whom I have spoken of previously (s...

6.7 Nature as Important in its Own Right

Thankfully, after this sometimes profoundly depressing journey through the media’s use and abuse of Nature, there is a group of stories and a section of the media that takes Nature seriously, engages with it deeply, and nourishes our appreciation ...

6.8 Better Outcomes

There are many books, websites and training courses on ‘dealing with the media’, and a good, straightforward and commonsense structure is that adopted by CP Communications - 5 great media training tips (publicrelationssydney.com.au) – and I will b...

Explore Other Sections

1. Build the Nature-Human Relationship
1. Build the Nature-Human Relationship 1.1 Articles 1.2 Art Installations 1.3 Books 1.4 Buildings 1.5 Film, Documentaries, Podcasts 1.6 Music 1.7 Paintings 1.8 Photographs 1.9 Poems 1.10 Spiritual Responses
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1. Build the Nature-Human Relationship

This section is designed to foster appreciation and insight that will – hopefully – lead to novel ways to build a better relationship between human beings and Nature. This section is also atypical ...
2. Reduce Consumption
2. Reduce Consumption

2. Reduce Consumption

I hope Reneé Descartes would forgive us for saying that, at least for the modern world, he was wrong.  When, in 1637, he said: “I think, therefore I am”, he could not have anticipated that the majo...
3. Replace God of Growth with God of Quality
3. Replace God of Growth with God of Quality

3. Replace God of Growth with God of Quality

In a supposedly secular age there has arisen a global religion and god like never before, a religion whose reach and power makes every other belief system before it seem pitiful and insignificant: ...
4. Work, Volunteer, Act for the Environment
4. Work, Volunteer, Act for the Environment

4. Work, Volunteer, Act for the Environment

What we do in our day-to-day lives can have great impact. Section Four divides up these actions into three groups – Work (4.2 & 4.3), Volunteering (4.4), and Action, e.g. voting, protesting, et...
5. Reduce Population
5. Reduce Population

5. Reduce Population

Even on top of Mt. Everest, in one of the remotest, most difficult places on earth, there is a great traffic-jam of people jostling for position. And yet, ever more vociferously, we deny that overp...
6. Ensure Media Acknowledgement of Environmental Context
6. Ensure Media Acknowledgement of Environmental Context

6. Ensure Media Acknowledgement of Environmental Context

The media is one of the three, great ‘poles’ of power in the world (alongside political and corporate power) and how they frame and present ‘the environment’ has a profound effect on how we respond...
7. Stop Further Loss of Natural Habitat and Species
7. Stop Further Loss of Natural Habitat and Species

7. Stop Further Loss of Natural Habitat and Species

New York is an exciting, mesmerising place. Human culture is extraordinary and often wonderful. Our powers of transformation of the natural world seem limitless. The trouble is, we don’t seem to be...
8. Assist Energy Descent and Transition
8. Assist Energy Descent and Transition

8. Assist Energy Descent and Transition

Our current energy largesse is an extraordinary ‘gift’, an unprecedented gift of the ages; millions of years to produce and from millions of years ago. Coal, oil and gas, forming...
9. Support New, Environmentally-Aware, Economic Systems
9. Support New, Environmentally-Aware, Economic Systems

9. Support New, Environmentally-Aware, Economic Systems

Just as with the previous section – ‘Energy’ – which is, inescapably, all about fossil fuels so pre-eminent and extraordinary has been their dominance and transformation of the world in the last 20...
10. Reduce Wastes to the Rate of Natural Assimilation
10. Reduce Wastes to the Rate of Natural Assimilation

10. Reduce Wastes to the Rate of Natural Assimilation

Section 10 will attempt to organise this enormous topic by addressing the context and status of pollution in 10.2, before focussing in on air pollution; particularly greenhouse gas pollution and cl...